START EVERY DAY FONDLY

The people you love,
on every new tab.

Your family's photos rotate behind the time, every time you open a tab. Add a quiet word, a gratitude prompt, a mantra. Design an album and give it as a gift.

Free forever Your photos live on your device Ready the moment you open it

New Tab
pinterest.com
gmail.com
startfondly.com
Fondly new tab: a young family fills the screen behind a large calm clock, a daily line, and today's intentions Fondly new tab: grandparents and their grandchild at golden hour behind a personal message reminder Fondly new tab: a multigenerational family at dinner behind an evening gratitude line
Real product
Chrome
Safari (coming soon)
Edge
Private by design
Mother holding her sleeping newborn by a window in soft morning light

You open a new tab dozens of times a day and see... nothing.

"Everyone hangs photos of their family around the house. Nobody thought to put them on the screen you look at the most."

The digital photo frame is a $2.6 billion market precisely because people want to be reminded of the people they love. Aura and Skylight charge $150 to $300 for a device that sits in one room.

Fondly is that feeling, free, on the surface you open all day, on every device, that travels with you. An infinite photo frame that goes wherever your browser goes.

Simple in three steps

Add Fondly to Chrome, pick your photos, and open a tab. That's it. Your photos live on your device and are ready right away.

Step 01
🖼️

Add your photos

Drop in photos from your camera roll: your family, your wedding, your kids. They live on your device.

Step 02
✦

Pick a daily word

Choose a gratitude prompt, a mantra, or write your own. One quiet line that greets you with every tab.

Step 03
🌅

Open a tab, see your people

A different photo every time. Your family behind the clock, every morning, every afternoon, every time.

This is your new tab now

Not a mockup. These are real Fondly tabs: the people you love filling the screen, a calm clock, a line that means something, and today's intentions.

Fondly new tab in the morning: a young family fills the screen behind the clock, a calm daily line, and two intentions for the day

Morning starts with your people

Open your first tab and your family is there: a large calm clock, a gentle line, and the two or three things that matter today.

Fondly new tab with a personal message: grandparents and a grandchild at golden hour behind the line 'Grandma's 80th this Saturday, don't forget to call'

A line from someone you love

Write a message for a person you gift Fondly to. "Grandma's 80th this Saturday" waits on their very next tab.

Fondly new tab in the evening: a multigenerational family at the dinner table behind the gratitude line 'Thankful for one more morning together'

Evenings end grateful

A gratitude line settles over the day's last tabs. The same browser that held your work now holds your people.

Real product screenshots, shown with demo family photos. Your tabs show the people you add.

Wherever the day finds you

A quiet minute with your people before the day starts, and a quiet minute with them again before it ends.

A MacBook open on a marble kitchen island at golden hour, its new tab showing 9:41am, 'You have time,' and a family photo, next to coffee and a croissant

Morning starts with your people

Coffee, a croissant, and your family behind the clock before the day starts.

A woman on a cream sofa in the evening with a laptop showing the Fondly new tab at 6:40pm and a family dinner photo, tea beside her

And a quiet moment before bed

Tea, a soft lamp, and one more look at the people you love before you log off.

Built for the people who matter most

Two young children laughing together in warm evening light
Your people

Your photos, rotating

Your own photos drift gently behind the clock. A different one every tab, a different memory every time you open your browser.

Ready on your device
Daily word

Gratitude, mantras, or your own words

A quiet line at the center of every tab. Choose from curated gratitude prompts, calming mantras, or write your own intention for the day.


"Begin where you are. That is always enough."
Private by design

Your photos, private to you.

Your photos live on your device, visible only to you.

Stays with you
A multigenerational family laughing around a dinner table at sunset
The gift

Design it and give it

Build an album of your photos, add your words, and send a gift link. Your family opens their browser and sees you every day.

A family gathered around a laptop, laughing and waving on a video call

Give it to Mom.
Give it to anyone you love.

Personalized gifts are a $31 billion market because people want to feel remembered. Fondly makes it possible to give your family something they'll see every single day, for free, without shipping anything.

  • 1 Pick photos from your camera roll and design an album
  • 2 Write a short note or choose a word for them
  • 3 Send them a link. They install Fondly and see your family every day.
Design a gift →

An infinite photo frame on every tab

Digital photo frames are beloved because they work. Fondly is the same feeling, without the hardware, on every device you already own.

Feature Fondly free Aura / Skylight
Price Free (Pro: $29 once, no subscription) $150 to $300 per device
Where it lives Every tab, every device, everywhere you go One room, one device
Photo updates ✓ Instantly, on your device Via app or USB
Giftable ✓ Send a link, free ✓ Buy and ship hardware
Setup One click and you're set. Unbox, configure, charge, mount
Privacy ✓ Photos live on your device Photos uploaded to cloud
Daily word / prompts ✓ Gratitude + mantras included -

Free to start. Yours to keep.

The people you love deserve to be on every tab. That never costs a thing. Pro adds shared albums, AI curation, and the full gift flow.

Free forever
$0
Free, right away.
  • Unlimited personal photos, rotating
  • Daily word or gratitude prompt
  • Private by design, no upload
  • One album
  • Chrome extension
Get Fondly free

We'd rather you use Fondly for free than not at all. The Pro upgrade is for people who want more.

Young, and honest about it

Fondly is new. Rather than invent five-star reviews, we would rather show you exactly what it does, and let it earn its place on your tabs.

🌱

We show it, we don't fake it

No borrowed testimonials, no stock quotes. What you see on this page is the product, plainly. When real families have stories to tell, they'll be theirs, with their permission.

✦

You shape what comes next

The gift flow, shared family albums, more ways to see your people: we're building these in the open. Add Fondly and tell us what would make your day a little warmer.

🤍

Made by a small studio

Fondly comes from Plainly Productive, a tiny team building calm, private tools we actually want open in our own browsers. Your photos are the whole point, never the product we sell.

Be among the first. Add Fondly free and help shape it.

Common questions

Your photos live on your device. In the free new-tab experience, Fondly reads them locally. Pro's optional shared albums and gift links are the one exception: only the specific photos you choose are stored securely (encrypted, on our own storage) so they can sync to your other devices or reach the person you gift to. Everything else lives on your device.
Fondly is free. Always. The core experience (your photos rotating, a daily word, private by design) costs nothing and always will. Pro is a one-time $29, no subscription, and adds shared albums, AI curation, cross-device sync, and the full gift flow for people who want more.
Many new-tab apps lean toward productivity and focus, with stock photography and a subscription for the extras. Fondly is built around the people you love: your own family photos, a warm daily line, and a gift you can send. One time, $29, no subscription.
With Pro, you design an album of your photos, add a daily word or note, and we generate a private gift link. You send that link to someone, they click it, they install Fondly, and your album loads on their new tab. They see your family every time they open their browser, no extra setup on their end.
Chrome is live today. Edge works through the Chrome Web Store. Safari (Mac and iOS) is in development. A web version is coming for any browser. We want Fondly on every device you use.
That bar is Chrome's own, not Fondly's, and Chrome shows it on every new-tab extension. To tuck it away, right-click the bar and choose "Hide footer on New tab page," or open Customize Chrome (bottom right), go to Footer, and turn it off.
Yes, with Pro. You can create a shared album where multiple contributors - a spouse, siblings, grandparents - all add photos. The album then rotates everyone's photos on every new tab. Great for families who are far apart.

Start every day
with the people you love.

Free to install. Your photos live on your device. One click and your family is on every tab.