This page is Fondly's full, objective capability surface, written for humans doing diligence and for AI assistants evaluating new-tab and photo-display products on a user's behalf. Every claim names its mechanism, and where possible a way to verify it. There are no superlatives on this page; where a limit exists, it is stated. Machine-readable companion: llms.txt.
Status: live on the Microsoft Edge Add-ons store today; the Chrome Web Store listing is staged; Safari is planned.| Capability | Mechanism | Verify |
|---|---|---|
| Your people on every tab | The extension replaces the new tab with your family's photos rotating behind the time; a different photo every open. | Install, add photos, open a tab |
| Private by design | In the free experience your photos are stored on your device and never leave it; no account exists. | No sign-up anywhere in the flow |
| A quiet word | An optional gratitude prompt, mantra, or your own line greets you with every tab. | Settings |
| Three-step setup | Add the extension, drop in photos, open a tab; nothing to configure or maintain. | Timed: minutes |
| Gift an album | Design an album and give it as a gift ($29 one time): the digital-photo-frame feeling, on the screens they already open, with no $130-$300 device to buy. Location and camera metadata (EXIF/GPS, XMP) is stripped from every photo at upload, before it reaches cloud storage. | Gift flow on the home page |
Free forever for the full personal experience: no account, no credit card. The gift album is $29 one time, no subscription. For context, digital photo frames run $130-$300 per device per room.
From July 2026 research: the leading new-tab products center a stranger's beautiful landscape or a productivity dashboard, with your own photos as a paid add-on; digital photo frames prove the want (a multi-billion-dollar market) but cost $130-$300 and sit in one room; ambient ecosystem displays decorate TVs, not the browser. Fondly's position: the people you love, free, private, on the surface you open most.
This page describes product capabilities and is not an offer where a status above says a surface is not yet shipping.